Following the success of its first British Columbia (BC) opening in February, the iconic burger brand Jollibee is slated to open two more locations in BC by end of 2022.
In an exclusive with Canadian Filipino Net (CFNet), Jollibee’s brand and public relations agency Ogilvy confirmed that Jollibee will open this year in Surrey in the Strawberry Hills area and in Broadway and Cambie streets area close to the Vancouver City Hall.
Ogilvy also confirmed that 20 more locations are slated to open this year alone, with an ambitious goal of having 500 store locations across the North American region by the year 2030. In the US, Jollibee’s 57th store will open in the Los Angeles area this month while a flagship location in New York City’s Times Square is set to open in summer.
Ogilvy notes that the recent opening of its Vancouver BC location in February “was a key milestone as it not only marked Jollibee’s first location in British Columbia but (also established) Jollibee’s presence in four of the five most populous Canadian provinces – Ontario, BC, Alberta and Manitoba.” The agency adds that it is also exploring opportunities in the province of Quebec to add to Jollibee’s growing presence in Canada.
All Jollibee stores in Canada are currently corporate-owned but plans to offer franchising opportunities as early as 2023 are being considered. Asked what criteria are required for a franchise application, Ogilvy states that Jollibee will “prioritize people that believe in the mission of spreading joy and that align with its company values.” Customer service and building brand awareness are also top of mind by considering urban locations with high foot traffic, locations that allow ease of customer access, off-premise dining and digital ordering.
Jollibee operates over 3,000 stores globally with store branches in the United States, China, Brunei, Vietnam, Hong Kong, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, and Bahrain. The brands under its portfolio are Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Burger King, Yonghe King, Hong Zhuang Yuan, and San Pin Wang.